Startups developing products for business markets face far greater challenges in commercializing their products compared to their counterparts in consumer markets. A reduced number of potential clients, a longer sales cycle and a far more regulated marketplace means longer product development cycle and higher capital requirements. These are extraordinary challenges, but people who undertake such projects are aware of them and, in our experience, enjoy taking on a challenge. Where we see a gap is in the understanding of the differences in new product adoption behavior for consumer and business markets. What is the best way to introduce a new technology into the business market? How is it best to structure one’s efforts in order to reduce time to first client? This is where Incupoint’s experience can be invaluable. We partner with B2B startups facing a seemingly indifferent market, helping them find the most opportune market, guiding them all the way to the first customer.
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